Case Study
Software Integrity Group
Synopsys delivers trusted and comprehensive silicon to systems design solutions, from electronic design automation to silicon IP and system verification and validation.
Challenge
Synopsys faced the complex challenge of consolidating multiple newly acquired companies into a unified Software Integrity business unit. The objective was to not only harmonize these varied assets but also to carve out a distinctive and compelling market position in application security.
Solution
In collaboration with specialists and internal teams, we crafted a new product brand identity applied consistently across all customer and prospect channels, from marketing to sales to product, while gradually assimilating assets from the acquisitions.
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Yet this wasn't just a rebrand; it was a strategic shift in marketing emphasis. We moved away from a sole focus on lead generation to a more nuanced strategy that combined demand generation with brand-building at every level of the marketing funnel.
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We worked with product engineering to design a cohesive visual system integrating features from various acquisitions into a tool that was robust, user-friendly, and accessible. Streamlining the work of true end-users. As end-users ourselves, we always appreciate that.
Synopsys transformed from a niche entity to one of the market leaders in application security.
- Brand Evolution
- Product Design
- Marketo
- Events
- Web Design
- Presentations
- Collateral
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